Google Store's 2016 Holiday campaign

For the biggest campaign of the year, our team developed a series of compelling moments on store.google.com to encourage consumers to return to the site continually throughout the holiday shopping season. The scope included creative updates to Google Store itself as well as CRM, paid media, and social communications to promote and support the campaign.

 

MY ROLE AS PRODUCER...

As lead producer on the campaign, I was the central point of communication between our agency and the Google retail marketing team. With team disciplines ranging from creative strategy, to copy and design, to our in-house photography studio, I led on-time project delivery by continually identifying approaches that kept everyone working together flexibly and efficiently towards our key deadlines. In addition to developing and driving delivery timelines, I was an active leader in concept ideation, creative reviews, feedback ingestion, and daily cross-functional stand-ups.


RETAIL MARKETING MOMENTS... 

BLACK FRIDAY, CYBER MONDAY, HIGH-GIFTING, CHRISTMAS DAY, & BELATED HOLIDAY/BOXING DAY